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Litigation Star


New York

Practice area:

Intellectual property

Geoffrey Potter is a Partner and Chair of Patterson Belknap’s Anti-Counterfeiting Practice and Brand Protection Team. A highly-experienced trial lawyer, Mr. Potter litigates counterfeiting and product diversion cases on behalf of major corporations in multiple industries worldwide. These cases primarily involve counterfeit products with the potential to cause serious injury or death, including counterfeit pharmaceuticals medical devices, chemicals, nutritional supplements, beverages and other consumer, industrial and electronic products.

Mr. Potter also litigates to recover for fraudulent insurance claims, false pharmacy adjudications and fraudulently obtain discounts and rebates, and has successfully recovered tens of millions of dollars on behalf of pharmaceutical companies. In addition to this work, Mr. Potter also litigates cases for and against financial institutions and investment funds, as well as cases concerning accountant liability, defamation, consumer and shareholder class actions, unfair competition, copyright, breach of contract and fraud. He has also conducted numerous securities and employment arbitrations and internal investigations involving Foreign Corrupt Practices Act violations, accounting improprieties and employee malfeasance.

In the anti-counterfeiting arena, he has successfully sued and executed seizure orders globally against hundreds of individuals and businesses that have manufactured and distributed counterfeits. This has resulted in the seizure and destruction of millions of counterfeits and the collection of tens millions of dollars in settlements and judgments. Repeatedly, Mr. Potter’s efforts have resulted in counterfeiters being incarcerated. Outside of litigation, Mr. Potter counsels clients on integrated risk reduction solutions and best practices for avoiding counterfeiting problems. He advises on proactive methods to secure products and packaging against counterfeiters and on the development of programs to guard and monitor distribution channels. Chambers USA - America’s Leading Lawyers for Business named Mr. Potter a Leading Practitioner for Intellectual Property Litigation known for his work in “high-stakes brand protection disputes.” The guide calls him a “noted authority on anti-counterfeiting issues” and one client described him as “one of the smartest, most strategic thinking, aggressive lawyers… in IP.”

Mr. Potter graduated from New York University School of Law in 1988.

Updated Aug 2022