Led by Simeon Marcelo, Cruz Marcelo & Tenefrancia is highly regarded in the dispute resolution field with solid expertise in the areas of commercial and transactions, intellectual property and alternative dispute resolution. The firm is singled out for its remarkable track record of acting on high-profile public interest and pro bono cases. It serves large domestic and international corporations across a range of industries including government, insurance, consumer goods and services and energy.
Miguel Silos is noted for his commercial and tax disputes expertise while John Jerico Balisnomo is active in government and regulatory litigation. IP partner Susan Villanueva is another key name to note.
The firm's IP team achieved a successful defence in the field of intellectual property in the case of a trademark application by Green Cross (GCI) for the renowned brand ’Greenex’. The opposition, brought by the Heirs of Gonzalo Co, contested GCI's trademark application for the Greenex mark, asserting ownership rights over GCI's name and the Green Cross' mark. The opposers argued that Green Cross bore a confusing similarity to the Greenex mark. However, both the Hearing Officer of the Bureau of Legal Affairs and, upon appeal, the BLA director ruled in favour of the firm's client, affirming the registrability of the Greenex mark.
Some of the firm’s recent clients are Fiberworld, Fundacion Sansó, Manulife, Oceanic Empire and Vice Cosmetics Group.
Client feedback
Divina Gracia Pedron
"Displays a deep understanding of the art sector, while being highly communicative, helpful, and genuinely concerned with addressing our specific needs."
