A Hong Kong IP boutique that has been on a noticeable growth kick in its headcount and its branding traction, Ellalan has attained a sweet spot in the market thanks to the individual and collective vision of name partners Ella Cheong and Alan Chiu. The firm is renowned for its handling of contentious IP matters with a strong focus on fashion and luxury, technology, entertainment and life sciences. It is not only active in Hong Kong but also across mainland China with its IP agency located in Beijing. IP litigation specialist Chiu heads the firm.
The firm's IP team is currently representing Guangzhou Baiyunshan Pharmaceutical Holdings, who owns the trademark Wong Lo Kat, in handling multi-jurisdiction civil and criminal infringement proceedings and trademark disputes against its competitor Jia Duo Bao. The firm has successfully helped the client in invalidating and cancelling bad faith Jia Duo Bao’s registrations for the ‘Wong Lo Kat’ Chinese and English trademarks and opposing bad faith filings.
Some of the firm’s key IP clients are Alibaba Group Holding, Hong Kong Karaoke Licensing Alliance, Louis Vuitton Malletier and Pandora.
In August 2023, the firm welcomed esteemed additions to its team. Kenny Wong, formerly a counsel at Hogan Lovells and head of IP/IT at Mayer Brown, joined as a senior consultant, bringing his wealth of experience. In the same month, Winnie Ho, a seasoned professional with over 20 years of IP expertise, joined the firm's IP practice as a senior associate. Earlier in the year, Veronica Ng also joined as a consultant, further bolstering the expanding team. These strategic additions have enhanced the firm's capabilities and strengthened its growing IP practice.
Client feedback
Alan Chiu
"Easy to communicate with, logical thinker, possesses commercial acumen, hard-working, and an overall decent person."
