The leading intellectual property practice at LindaWang Su & Boo (a member of ZICO IP) has the respect of peers in the market. The firm has three dedicated specialists in this area and the practice continues to grow. Its IP practice covers all facets of IP ranging from trademark, patent and design prosecution and registration, copyright and trade secret protection, dispute resolution and IP litigation, anti-counterfeiting and enforcement to licensing and transactional IP as well as IP compliance and regulatory advice.
Linda Wang leads the firm’s IP practice, alongside Siew Ling Su and Boo Seng Ong, who are renowned experts in all areas of IP work. With years of exclusive IP experience, they provide strategic counsel and solutions for clients across registration, litigation, transactions and enforcement. Their track record and technical expertise ensure precise analysis and effective problem-solving for clients' IP needs.
In one case sample, the firm represented Nestlé in a consolidated suit against MadLabs, their former service provider for a marketing campaign involving a QR code. Nestlé sought a declaration that the QR code provided by MadLabs for their Maggi Hot Cup noodle product held no intellectual property rights. After Nestlé mistakenly printed the QR code on their Hot Cup noodle products, issues arose when the redirection of the QR code went awry, leading users to offensive sites. Nestlé also claimed negligence, unlawful interference with trade and defamation against MadLabs due to the redirection. The case is significant as the High Court ruled for the first time in Malaysia that a dynamic QR code comprised solely of pixels lacks intellectual property rights, including copyright. MadLabs failed to prove the use of proprietary software in developing the QR code. Despite having control over the QR code, MadLabs cannot charge Nestlé royalties or costs per print.
Recent clients include Guangzhou Trinity Cycles, Lego, NGC Energy, Suzhou Dake Machinery and Tanjung Offshore Services.
Effective December 1, 2022, the IP practice of Zaid Ibrahim & Co has been carved out from ZICO Law as an independent IP law firm. This change aims to streamline and consolidate its Asean regional IP practice, allowing for better conflict management. The ZICO IP regional network will continue to operate under the management of the new IP firm in Malaysia, known as ‘LindaWang Su & Boo (a member of ZICO IP)’.
Client feedback
“Very good solicitor and counsel work.” – Intellectual property
Siew Ling Su
“Extremely sound legal knowledge and Siew Ling has a knack for providing very structured and easy to understand advice on complex legal issues. As a counsel, Siew Ling has very strong advocacy skills and is always very methodical in presenting our case and guiding the court through complex IP and technical issues.”
