AIPF 2022 Annual Meeting
Marketing the Intellectual Property Boutique
Date: Wednesday, September 21 – Friday, September 23, 2022
Venue: Hilton Santa Monica Hotel & Suites, Santa Monica, CA
The 2022 Annual Meeting will provide strategies for the IP Boutique in its marketing and firm management. Speakers will discuss client development, website design, best uses of social media, and sharpening networking and rainmaking skills. We will also discuss how to attract and retain talent to make your practice a success.
Featuring keynote speaker: Jonathan Fitzgarrald, Equinox Strategy Partners
Topics will include:
• How to have the practice you want, not the practice you have
• Managing your online reputation
• IP boutique websites: how to stand out from the crowd
• How to convert PR opportunities into new business
• Ethical pitfalls in legal marketing
• The needle in the haystack: how to attract the best talent
More information will be available on on our website here.
For questions, please contact the AIPF Executive Office at admin@aipf.com.